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A GUIDE TO
CHOOSING PRODUCTS RIGHT FOR YOU
BLONDE
THIS BESTSELLING REGIMEN WAS CREATED WITH LOVE FOR BLONDES.
BOMBSHELLS, PREPARE TO BE BLOWN AWAY AS BRASSY, BLAHTONES ARE VIRTUALLY BANISHED AND SHINE IS RESTORED.
BLONDE
WHY BLONDE
Blonde hair is magnetic, bright and beautiful. Ranging from all over colour, and balayage to just a few highlights — either way it makes a bold statement. But with all that beauty also comes upkeep. Luckily, gone are the days when brassiness and yellowing were a problem only a salon appointment could fix. From natural to salon created — these are the tried and true hair products for blonde hair to brighten your blonde and banish unwanted tones.
All hair that undergoes a chemical process — dyed or highlighted — needs extra care, but blonde hair thrives with the addition of pigmented products to keep your shade looking balanced and fresh. The KEVIN.MUPRHY BLONDE regimen, includes colour-enhancing treatments with purple and cool ash tones, designed specifically to counteract any signs of unwanted brassiness or yellowing to deliver neutral to cool finishes.
COLOUR ENHANCING PRODUCTS FOR BLONDE HAIR
From purple and violet shampoos to purple and cool ash hair treatments, and a leave-in shine treatment that counteracts unwanted tones — the BLONDE regimen is one of the most loved ranges for a reason. BLONDE.ANGEL.WASH is a highly pigmented purple shampoo that counteracts warmth by delivering a hint of colour each time you shampoo. How often you use this shampoo is determined by the level of neutralisation you need, but for most once a week is a great start to enhance blonde hair with a refreshingly bright and nourished finish. If cool and conditioned is what you’re after —choose BLONDE.ANGEL TREATMENT with a highly nourishing formula to deliver neutral to cool results tailored to your tone. Reach for BLONDE.ANGEL to counteract warm yellow to orange tones and freshen your blonde or grey hair everytime. The entire BLONDE range works to enhance condition and shine, but if you’re looking for a finishing touch that sets your style apart, SHIMMER.ME BLONDE is the repairing shine treatment you need. A spray here and a spritz there instantly refreshes your tone with the help of colour enhancers + optical brighteners for a repairing shine finish that benefits any blonde tone.
BLOW.DRY
CREATE THE PERFECT BLOWOUT EVER-Y TIME. KEVIN MURPHY'S REMARKABLE PRODUCT EVER.SMOOTH STARTED A BLOW.DRY REVOLUTION WITH AN ENTIRE LINE OF EVER PRODUCTS, EACH DESIGNED WITH SPECIFIC HAIR GOALS IN MIND. THANKS TO OUR CUTTING-EDGE CROSS-POLYMER TECHNOLOGY, THESE RESULTS-DRIVEN FORMULAS CUT BLOW DRY TIME AND GUARD AGAINST HUMIDITY AND FRIZZ TO SEAL IN A FLAWLESS STYLE THAT LASTS.
BLOW.DRY
GETTING THE PERFECT BLOW DRY
Whatever you call it, a great blow dry or blow out is one of those simple luxuries that anyone can appreciate. Whether it's a professional salon blow dry or recreating one at home, these are the essential products to cut blow-dry time, protect against heat damage and safeguard your style against humidity and frizz.
There are a few ground rules anytime you blow-dry your hair. To begin, a clean, prepped foundation is essential. This means, starting on freshly washed and conditioned hair and choosing a formula that is going to set your blow dried hair up for success. Next, priming the hair is key. Anytime you blow dry your hair, after adding heat protection, layer products that will enhance your style. For best results, reach for products that will speed up your style time and cut down on frizz — not only will this save you time, but it will also lock in your style.
THE MUST HAVE PRODUCTS FOR BLOW DRIED HAIR
The Prep: BLOW.DRY WASH + BLOW.DRY RINSE are the essential shampoo and conditioner combo designed to prep hair for the perfect blow dry. As you lather they help nourish and repair the hair to strengthen and protect against breakage with added protection against heat damage*. With a sulphate-free shampoo formula that’s gentle enough for everyday use and a hydrating conditioner that forms a protective layer around your strands, this duo is a staple in every shower. Priming for Perfection: Once heat protection is sorted, perfecting your finished style comes down to the products and techniques used when blow drying. Choose EVER.SMOOTH— this heat-activated style extender helps to enhance your blow dry with a smoothing finish. Each spray features innovative technology activated by the heat of your blow dryer to ensure a soft, protected and frizz-free finish that’s cruelty-free and free from paraben, sulphates. *When used as a part of the BLOW.DRY REGIMEN.
CURL
PUT THE BOUNCE BACK INTO SAD CURLS AND GET FRIZZ UNDER CONTROL. KEVIN MURPHY'S CURL REGIMEN DEFINES AND ENHANCES CURLY AND WAVY HAIR, WHILE A CAREFULLY SELECTED BLEND OF WEIGHTLESS MOISTURISERS AND FRIZZ FIGHTERS HELPS NOURISH AND TREAT HAIR AS YOU STYLE.
CURL
CARING FOR CURLY HAIR
Your curls are one-of-a-kind. They’re a statement, a signature, and with the right products, you can define, enhance, and own your unique curl pattern exactly the way you want. From refining curls to defining coils and enhancing waves — if you’re looking to nourish your hair as you style it, we’ve got the must-haves when it comes to hair products for curly hair
You don’t choose curls, they choose you. And if you’re one of the lucky ones with waves, curls or coils, you know that curly hair can be high maintainence , but it's worth the efffort when perfectly defined, bouncy curls take center stage. Within the curl category you can have everything from waves to loose curls and coils mixed with a variety of hair densities and thicknesses. While the differences are unique to each individual, one thing that remains the same is that curly hair flourishes with the proper nourishment. For this reason, choose hair products for curly hair that focus on just this.
THE TOP HAIR PRODUCTS FOR CURLY HAIR
In general, curly hair types tend to need more moisture. This is exactly why you should look at the ingredients in any hair products for curly hair. Starting with a solid shampoo and conditioner option — the KILLER.CURLS WASH + KILLER.CURLS RINSE contains Organic Oat Milk to gently cleanse while protecting the cuticle layer with fatty acids that can enhance strength and shine. This means that hair is not only protected from the start, but perfectly prepped for a refined finish when air drying or diffusing. To make the most of your air dry, follow with an air-dry crème like KILLER.TWIRLS to continue the hydration and add hold with Organic Oat Milk and Shea Butter while defining curls and protecting against frizz. If you have fine curly hair that needs a little thickening or are looking for a finishing styler, MOTION.LOTION for curl enhancement or KILLER.WAVES for plumping up waves also make great matches. Lastly, if you’re choosing to diffuse dry, simply swap in Antioxidant-rich KILLER.CURLS for anti-frizz and heat protection up to 420°F / 216°C. And then put the finishing touches on your routine with EASY.RIDER defining cream. Meet Your Matches: MAXI.WASH The mother of all detoxes, MAXI.WASH has established itself as a powerful way to detox without stripping the hair or scalp of essential oils or impacting your colour. With the ability to remove product and mineral buildup, it literally washes away anything standing in the way of your healthy hair routine. As the ideal first step, this purifying detox shampoo deeply cleanses to brighten and freshen strands and assist in removing any signs of a sluggish scalp paving the way for any products that follow. STIMULATE-ME.WASH If you’re looking for a product to tick all the boxes, STIMULATE-ME.WASH is it. Designed to stimulate, this refreshing shampoo clarify the hair while enhancing strength, which is especially useful for hair that is thinning, brittle or weak. Perfect for a daily dose of clarity and strength, it will leave hair feeling fuller and thicker while actively repairing any signs of damage with a soothing touch. THICK.AGAIN Once you’ve cleared it all away, give thinning hair a little treat with the thickening powers of THICK.AGAIN. A leave-in hair treatment that is full of hair-loving ingredients to protect, strengthen and reduce damage with a thick, full feel. Eyelash thickening and lengthening technology improves the thickness and fullness of hair over time, while antioxidants, extracts and proteins increase microcirculation to the scalp, strengthen and fortify strands and deliver heat protection up to 420°F / 216°C.
DETOX
GIVE HAIR AND SCALP A MUCH-NEEDED DETOX. WASH AWAY
UNWANTED MINERAL AND PRODUCT BUILDUP WHILE
STIMULATING BLEND OF CAMPHOR, BERGAMOT, MINT AND BLACK PEPPER INVIGORATE, STRENGHTEN AND REVITALISE THE HAIR AND SCALP.
DETOX
DOES YOUR HAIR NEED A DETOX?
So much time is spent adding products to your hair, you've probably forgotten the need to detox, and genly cleanse them all away. Starting fresh is one of the best ways to get the most out of your products, working on a clean palette means anything applied is more easily absorbed and can carry out its targeted function. If you need a reset, these are the must-have products for the ultimate hair detox.
It could be the lack of volume, a colour that feels dull or a sensitive scalp that’s giving it away, but even if symptoms aren’t present, all hair needs a regular detox. Everything from the water you wash with to your daily commute can add buildup to your scalp and strands. Wash it all away with the stimulating power of Camphor, Bergamot, Mint and Black Pepper. Trust us, your hair will thank you later.
THE TOP HAIR PRODUCTS FOR A HAIR DETOX
Starting in the shower, your shampoo and conditioner are two of the best places to begin your hair detox. Your choices include investing in a detoxifying shampoo that can be worked into your current routine and/or adding daily formulas that can become part of your regular hair cycling routine. Meet Your Matches: MAXI.WASH The mother of all detoxes, MAXI.WASH has established itself as a powerful way to detox without stripping the hair or scalp of essential oils or impacting your colour. With the ability to remove product and mineral buildup, it literally washes away anything standing in the way of your healthy hair routine. As the ideal first step, this purifying detox shampoo deeply cleanses to brighten and freshen strands and assist in removing any signs of a sluggish scalp paving the way for any products that follow. STIMULATE-ME.WASH If you’re looking for a product to tick all the boxes, STIMULATE-ME.WASH is it. Designed to stimulate, this refreshing shampoo clarify the hair while enhancing strength, which is especially useful for hair that is thinning, brittle or weak. Perfect for a daily dose of clarity and strength, it will leave hair feeling fuller and thicker while actively repairing any signs of damage with a soothing touch. THICK.AGAIN Once you’ve cleared it all away, give thinning hair a little treat with the thickening powers of THICK.AGAIN. A leave-in hair treatment that is full of hair-loving ingredients to protect, strengthen and reduce damage with a thick, full feel. Eyelash thickening and lengthening technology improves the thickness and fullness of hair over time, while antioxidants, extracts and proteins increase microcirculation to the scalp, strengthen and fortify strands and deliver heat protection up to 420°F / 216°C.
EVERLASTING.COLOUR
EVERLASTING.COLOUR IS A BALANCE BETWEEN TECHNOLOGY AND NATURE THAT RESULTS IN NEXT LEVEL COLOUR CARE. A RANGE OF COLOUR PRESERVING PRODUCTS FORMULATED TO RESTORE AND STRENGTHEN CHEMICALLY TREATED HAIR AND EXTEND THE VIBRANCY AND SHINE OF HAIR OVER TIME. EVERLASTING.COLOUR PROVIDES BOTH SALON SOLUTIONS AND A PERFECT RITUAL FOR WELLNESS AND COLOUR MAINTENANCE AT HOME.
EVERLASTING.COLOUR
WHY YOU NEED SPECIAL FORMULAS
From root touch-ups to highlights, high lifts or gloss treatments — if you check any of these boxes, your hair falls into the colour treated category. And while any shampoo and conditioner combo will work to cleanse and condition your hair, there are special formulas that go the extra mile to enhance, strengthen, enhance and elongate colour, while also working to strengthen and repair - enter EVERLASTING.COLOUR.
Anytime your hair undergoes a chemical treatment or process — whether it’s colouring, dyeing, lightening, bleaching or glossing — there is both a need to restore and repair the hair as well as protect your colour. Most formulas only concentrated on one, but the latest innovations in hair products for colour treated hair have streamlined these needs to deliver choices that both restore and protect the hair while elongating your shade and enhancing vibrancy and shine.
COLOUR CARE FOR ALL HAIR TYPES & SHADES
EVERLASTING.COLOUR is the go-to regimen for colour treated hair. Combining cutting-edge colour protection technology with proven ingredients to boost the health of every strand while, EVERLASTING.COLOUR is the ultimate colour care and enchancing all-rounder. The EVERLASTING.COLOUR Range: The EVERLASTING.COLOUR WASH + RINSE are a sulphate-free shampoo and colour protecting conditioner that feature pH sealing technology to gently cleanse and condition while locking in colour and protecting against outside stressors. With the ability to protect from hard water mineral accumulation, you’ll notice hair is increasingly soft, hydrated, brightened and shiny for brilliant results. For days that your hair needs an extra boost, EVERLASTING.COLOUR TREATMENT is your best match. Featuring bond-building technology and style enhancers, this treatment forms a shield around your strands to nourish and restore with a weightless formula that doesn’t need to be rinsed from the hair. Simply spray, comb and leave this miracle worker on freshly washed and conditioned hair and style as usual. If you’re looking for a leave-in that protects and repairs the hair while also preserving your colour vibrancy, EVERLASTING.COLOUR LEAVE-IN is it. Using bond-builders, it treats the hair from the inside out to improve the pH balance of your hair to deliver shine, protection and detangling power that also happens to expertly lock in your colour.
HYDRATE
GIVE DRY HAIR SOME LOVE AND MUCH-NEEDED HYDRATION. KEVIN MURPHY'S HYDRATE REGIMEN IS THE ULTIMATE THIRST QUENCHER FOR PARCHED HAIR, DESIGNED TO ADD WEIGHTLESS MOISTURE AND SILKY SOFTNESS TO HELP TRANSFORM DRY, FRAGILE HAIR. FORMULATED WITH A REPLENISHING COCKTAIL OF NATURALLY DERIVED INGREDIENTS, INCLUDING KAKADU PLUM, KNOWN AS THE WORLD’S MOST POWERFUL ANTIOXIDANT—DELIVERING 50 TIMES MORE VITAMIN C THAN ANY OTHER KNOWN PLANT.
HYDRATE
HYDRATION IS ESSENTIAL
A well-rounded hair routine often comes down to your hair type, texture and lifestyle. But one element that should be part of any regimen is hydration. If hair isn’t hydrated, it can appear damaged and dry, with dull colour, frizz or split ends. When it comes to hydrating your hair, you don’t want to wait until it’s too late. Discover our hydration essentials to add to your routine ASAP.
to improve the health of your hair. So much time is spent thinking about the cut, colour or finished style that it’s easy to forget to check in on the health of your hair. Similar to our skincare, moisture is essential for all hair types. So, how do you bring dry hair back to life? It’s all about striking the perfect balance - adding moisture and locking it in. Cutting back on over-washing, heat styling, and UV exposure is a great start, but the real game-changer? Hydrating hair products that instantly quench thirsty strands.
HAIR PRODUCTS TO HYDRATE YOUR HAIR
Full of Antioxidants, fatty acids and plant based Butters, free of Sulphates and Parabens — the HYDRATE.ME regimen creates the ideal foundation to hydrate your hair from wash to style. The secret lies in the ingredients, which include Shea Butter, Orchid Extract and Kakadu Plum — A.K.A the world’s most powerful antioxidant. Together, they smooth the surface of the hair, increase elasticity, rehydrate and rebalance the hair for a nourished finish. Within the range, you can start with HYDRATE-ME.WASH + HYDRATE-ME.RINSE on a normal basis plus the HYDRATE-ME.MASQUE for a little extra treat — a shampoo, conditioner and masque that quench even the driest strands and set your style up for success. Then, to lock in moisture and help support manageability, utilise UN.TANGLED leave-in conditioner to detangle while also offering heat protection. Regular use cuts down on daily wear and tear while also guarding against future damage. If extraordinary shine is what you’re after, enter SHIMMER.SHINE. A leave-in repairing shine mist packed with essential vitamins, minerals and reflective technology to illuminate your colour and nourish your strands. Hydrating products are a must-have in any hair care routine. HYDRATE-ME is the go-to foundation that can be rotated with other targeted treatments to keep your hair looking and feeling its best.
PROTECT
ARM YOUR HAIR WITH A PROTECTIVE SHIELD AGAINST HEAT DAMAGE. HEATED.DEFENSE IS A WEIGHTLESS, INVISIBLE, LEAVE-IN FOAM TREATMENT DESIGNED TO DELIVER A SUPREME LINE OF DEFENSE AGAINST DAMAGE ASSOCIATED WITH HEATED AND MECHANICAL TOOLS. PROVIDES EXTREME HEAT PROTECTION UP TO 232˚C / 450˚F.
PROTECT
WHY
There’s a universal truth when it comes to hair care: hair always needs protection — from sun, heat, styling and chemical treatments. And while that fact will never change, what has changed is how you go about protecting it. Protective products have evolved away from heavy, sticky formulas into light, airy and nearly invisible treatments with HEATED.DEFENSE leading the charge.
Protecting your hair—and your hairstyle—is non-negotiable. You can skip wash day with dry shampoo or manage flyaways without hairspray, but when it comes to heat damage, there’s no quick fix. It’s cumulative and shows its effects fast. Heat styling — the use of blow dryers, curling irons or flat irons — is one of the most common causes of damage across all hair types, which is exactly why you need hair products for protection. Excessive heat styling without protection can cause dull colour, frizz, flyaways, split ends and damaged hair. For this reason, a heat protectant is essential every time you style your hair.
OUR TOP PICK FOR HAIR PROTECTION: HEATED.DEFENSE
HEATED.DEFENSE is your insurance policy against hair damage. With the ability to instantly add protection to any hairstyle, this lightweight foam works wonders on all hair types. The secret to its effectiveness is the nearly invisible foam formula that forms a protective shield around your hair and creates extreme heat protection up to 230˚C / 446˚F. Going one step further, HEATED.DEFENSE doubles down as a leave-in treatment. From reducing damage to softening and detangling, this treatment + hair protector is formulated with sulphate, paraben, and cruelty-free ingredients making it a must-have for your routine. The best part? HEATED.DEFENSE can seamlessly be integrated into your current routine. For best results, after shampooing and conditioning your hair simply add a layer of HEATED.DEFENSE before proceeding with your normal care routine. With this easy-to-apply layer, you can create a voluminous blow dry, cascading curls, or undulating waves without having to worry about impacting your style or damaging your hair in the process.
REJUVENATE
TURN BACK TIME ON YOUR HAIR AND FEEL YOUNG.AGAIN. OUR REVITALISING AND NURTURING REGIMEN PUTS BODY AND BOUNCE BACK INTO DAMAGED, AGEING HAIR. A RESTORATIVE BLEND OF BAOBAB AND IMMORTELLE OILS, LOTUS FLOWER, ORCHID EXTRACT AND A NOURISHING COMPLEX OF UP TO 20 AMINO ACIDS HELP SOFTEN DRY, DAMAGED HAIR AND RENEW YOUTHFUL-LOOKING LUSTRE TO LOCKS.
REJUVENATE
DOES MY HAIR NEED REJUVENATION?
When it comes to anti-ageing, there are no quick fixes or immediate solutions. The best results come from dedication and choosing the right products. The good news? It’s never too late to start your hair care journey. So if you’re looking for hair products that rejuvenate your hair — you’ve found them. Consider these the fountain of youth, bottled.
Most likely, yes. Each and every day, your hair is ageing — it’s being exposed to UV rays, heat styling, brushing, environmental stressors and changing routines that can impact its health. If you’ve noticed dry hair, brittle split ends, breakage or a loss of lustre, you need hair products that rejuvenate.
HOW TO REJUVENATE YOUR HAIR
YOUNG.AGAIN products are all part of the REJUVENATE range and are the ideal place to begin if you want to overhaul your rejuvenation regimen. From shampoo to styling, with regular use you’ll notice instant benefits that only get better with time. And speaking of time, they contain targeted ingredients proven to make your hair feel young again. Certified Organic Immortelle Extract is the standout ingredient that takes skincare for your hair to the next level. Originally used in skin care dating back to Ancient Greece, its known ability to strengthen, repair and provide soothing properties is unparalleled. Other heroes include Baobab Oil, Lotus Flower, Orchid Extract and Amino Acids which help soften the hair to restore dry, damaged hair with a youthful appearance.
MEET: YOUNG.AGAIN
The REJUVENATE line consists of a shampoo, conditioner, masque, treatment oil and dry conditioner formulated to turn back the hands of time. YOUNG.AGAIN.WASH + RINSE are the ideal daily duo to offer restorative anti-ageing care each and every time you shower. For an extra treat, the YOUNG.AGAIN.MASQUE can be used as needed to offer intense nourishment that rebuilds body, bounce and shine. YOUNG.AGAIN — also sometimes referred to as YOUNG.AGAIN Treatment Oil, this luxurious hair product for rejuvenation is a staple for daily care to increase nourishment and condition by up to 13x. Use it on damp hair before styling or dry hair to impart a radiant shine. YOUNG.AGAIN DRY CONDITIONER is a hydrating spray that has the power to condition any hair type with ease. With ingredients that combat oxidation and frizz, it increases manageability and softens the hair with a velvet finish.
REPAIR
BRING DRY, DAMAGED, FRIZZY, OVER-PROCESSED HAIR BACK TO LIFE WITH OUR REPAIR REGIMEN, FORMULATED WITH SUPERFOOD PROTEINS FROM NUTRIENT-RICH GREEN PEA THAT RESTORE FRAZZLED LOCKS. POWERFUL PAPAYA AND PINEAPPLE ENZYMES PENETRATE THE HAIR TO NATURALLY BIND MOISTURE AND PROVIDE TARGETED NUTRITION WITHOUT ADDED WEIGHT. BASK IN A LUSH AROMA OF ORANGES, SWEET FLORALS AND CURRANT NOIR EXTRACTS AS YOU GIVE HAIR SOME MUCH NEEDED LOVE.
REPAIR
MUST-HAVES FOR DAMAGED HAIR
Everyone’s hair faces some level of damage. From heat styling to lifestyle stress or environmental factors, it’s only natural for hair to experience breakage, split ends, dryness and weakness. That’s where repair-focused products come in. Packed with restorative ingredients, the KEVIN.MURPHY REPAIR regimen will not only fix existing damage but also protect against future harm by strengthening strands, locking in moisture, and providing essential heat protection.
Nutrient-rich, yet lightweight, these products for damaged hair feature powerful Proteins, Amino Acids and Enzymes that apply targeted strength, moisture and nutrition where you need it most. Consisting of a 4-step routine, this regimen can be utilised daily or cycled into your hair care when an extra dose of REPAIR is needed.
TO REPAIR & RESTORE
A targeted shampoo and conditioner are vital when restoring dry, brittle hair. This is where REPAIR.ME-WASH and REPAIR.ME-RINSE step up. This shampoo and conditioner combo restore and reconstruct dry, damaged, frizzy hair by removing impurities and delivering nourishing and strengthening ingredients to improve the hair from the inside out. Going one step further, REPAIR also consists of a repairing cleansing treatment — RE.STORE — that can be used place of your shampoo and conditioner every third wash or as a co wash for those with curly to coily hair. This non-foaming creme treatment gently cleanses and helps rebuild and restore your hair’s strength and moisture levels. Which can be especially nourishing for hair that is over-processed, damaged and dry.
WHY YOU NEED TO PROTECT & PREVENT
Counteract breakage, protect your hair and prevent against future damage — LEAVE-IN.REPAIR is your go-to when you want one product to do it all. As a leave-in treatment that also provides heat protection, this targeted formula full of proteins, plant derived oils and amino acids is ideal for all hair types to deliver shiny, healthy hair that only gets better with time. The perfect first layer in your hair styling routine, this leave-in offers heat protection up to 200°F / 93°C and is lightweight enough to combine with additional stylers whether you are air drying or blow drying your hair.
SCALP
HEALTHY HAIR BEGINS WITH A HEALTHY SCALP. TREAT IT AS YOU WOULD YOUR SKIN AND TAKE YOUR SCALP TO THE SPA WITH A LUXURIOUS BLEND OF SKIN-LOVING INGREDIENTS LIKE MICELLES, CELERY SEED EXTRACT AND ROSE WATER-ALL HAND-PICKED FOR THEIR ABILITIES TO HELP SOOTHE, BALANCE AND RETAIN MOISTURE FOR OPTIMAL SCALP HEALTH.
SCALP
SCALP SIGNS
Just like skincare, your scalp deserves a scalp care routine. Whether you’re focusing on stimulating hair growth, volume, thinning, manageability or you simply want a healthy, shiny finish — the secret lies in the scalp. And with specialised ingredients like micelles, rose water and celery seed extract, the scalp range works to exfoliate, revitalise, soothe and balance your scalp to encourage healthy hair from root to tip.
If your hairstyle is cooperating, you’ve probably blamed your strands. But, chances are your scalp may be the root cause. Even if you don’t have obvious scalp issues, incorporating scalp-focused products can level up your routIne, especially if you experience: A dry, itchy, sensitive, or irritated scalp with or without flakes Product buildup leading to flat, dull, or oily hair Hair loss, shedding or thinning Damaged or brittle hair due to a loss of elasticity
HOW TO CREATE A SELF-CARE ROUTINE FOR YOUR HAIR
Taking care of your scalp should be at the heart of any hair care routine, which is why everyone should. dedicated scalp products in their haircare lineup. For optimum scalp function, you can create a custom routine with any or all of the SCALP.SPA products. SCALP.SPA TREATMENT SCALP.SPA SCRUB SCALP.SPA WASH SCALP.SPA SERUM SCALP.SPA BRUSH
GET TO KNOW THE SCALP.SPA LINE-UP
SCALP.SPA TREATMENT and SCALP.SPA SERUM are two treatments that can be applied to the scalp and then massaged in with the SCALP.SPA BRUSH anytime you need a treat. The TREATMENT is a foaming masque that is great to apply before you shower, it jumpstarts any spa day with Hyaluronic Acid, Carrot Root and Celery Seed Extracts to clear impurities, hydrate, nourish and calm the scalp. The SERUM is ideal for targeting problem areas of the scalp or all over to soothe an itchy or irritated scalp or balance and nourish. As a leave-in, it can be applied on damp or dry hair following your shower, styling or in between wash days. While in the shower or bath, the SCALP.SPA SCRUB and SCALP.SPA WASH works to gently exfoliate and energise the scalp while clearing away impurities, build up and excess oil to reveal a hydrated, balanced scalp. The SCRUB is formulated with volcanic rock spheres called Perlite that exfoliate even the thickest of hair types, but are gentle enough for all hair types and can even be used on the skin as a body scrub! The WASH features Micelles for a purifying shampoo experience that is safe for all hair types — even colour-treated hair — and nurtures your strands setting them up for the benefits of any shampoo and conditioner formulas that follow.
SMOOTH
FIGHT FRIZZ AND TAME UNRULY TRESSES WITH OUR SMOOTH REGIMEN. OUR HARD-WORKING, SMOOTH OPERATORS ARE INFUSED WITH NATURALLY POWERFUL SMOOTHING AND REPAIRING INGREDIENTS. TAHITIAN GARDENIA AND MURUMURU, SHEA AND
MANGO BUTTERS HELP MOISTURISE, SMOOTH AND DE-FRIZZ TO
REFINE THICK, COARSE HAIR, LEAVING IT SILKY SOFT AND EXTREMELY TOUCHABLE.
SMOOTH
WHAT CAUSES FRIZZY HAIR?
Smooth hair is all about that soft, silky finish. No matter your hairtype, smooth hair is all about that polished, controlled finish. To achieve it, invest in products that shield your hair from humidity, fight frizz, and enhance shine. The KEVIN.MUPRHY SMOOTH regimen can be worked into your routine whenever you need that perfect, smooth finish.
Frizzy hair occurs for a variety of reasons: Environmental factors like humidity or air quality Dry or dehydrated hair Hair that is over-processed or damaged Heat damage It can be one, or all of these factors that lead to frizzy hair. But, now that you know the cause — here’s how to fix it!
WHAT PRODUCTS ARE GOOD FOR FRIZZY HAIR?
Depending on your hair type, it isn’t always easy knowing which products are good best for frizzy hair. However, stepping away from the notion that you need a stick straight style to get smooth hair is the first step in achieving the your dream hair. Strands that are smooth will feel healthy and manageable, meaning it’s tangle-free to the touch and free of frizz. Once this foundation is established, then you can concentrate on your style. KEVIN.MUPRHY smooth regimen works to nourish from the inside out to enhance your style while also improving the health of your hair. Crafted with nourishing plant derived oils, butters and reparative ingredients, the SMOOTH range is ideal for thick/coarse hair and will leave your hair feeling supremely soft, silky and touchable.
HOW TO ACHIEVE SMOOTH HAIR
Starting with the smoothing shampoo and conditioner, SMOOTH.AGAIN.WASH + SMOOTH.AGAIN.RINSE contain powerful ingredients rich in Vitamins, Antioxidants and Fatty Acids to rebuild and restore the hair as they refresh your style. Once hair is cleansed and conditioned, turn to the must-have multitasker — SMOOTH.AGAIN. An anti-frizz treatment disguised as a styler, this leave-in provides hydration and protection, making it the secret to a smooth style that feels as good as it looks.
STYLE/CONTROL
MOULD, CREATE AND CONTROL YOUR STYLE WITH OUR RANGE OF SUPERCHARGED FORMULAS ENRICHED WITH NATURALLY DERIVED INGREDIENTS LIKE GRAPEFRUIT, GREEN TEA AND BAMBOO EXTRACTS. FROM MOULDING PASTES, TO STYLING CLAY AND SCULPTING GEL, THESE FORMULAS ARE TAILOR-MADE TO GIVE YOU THE CONTROL YOU NEED AND THE TEXTURE YOU CRAVE.
STYLE/CONTROL
HOW TO CHOOSE PRODUCTS
First comes the prep, then comes the styling. After that it’s everyone’s favourite part — the finishing touches! To set up your style for success creating a healthy hair routine is always elite, but when it comes to shaping your look it’s control that you’ll need. Discover our range of expertly crafted hair products for styling/control to set your style while also setting it apart!
When it comes to choosing a style/control product there are a few factors that will influence your choice. Namely — natural texture, length and your desired finish. Because styling/control products are usually applied as a finishing touch, you have to take into account both what you’re working with and what you want. As a rule of thumb, for hairstyles that require more control, pomades are the ideal match. If you’re craving a whispy, airy, or voluminous finish, the sprays are the ones for you.
POMADES
Within the pomade category, you can choose from FREE.HOLD, SUPER.GOO, ROUGH.RIDER and NIGHT.RIDER. On the more flexible side, FREE.HOLD and SUPER.GOO are workable formulas that can create as much (or as little) hold as you need. FREE.HOLD features Carnuba Wax for thickness and shine while maintaining flexibility, while SUPER.GOO is a rubbery sculpting gel that allows your hairstyle to take shape, then dries to a firm hold finish with plenty of elasticity. ROUGH.RIDER and NIGHT.RIDER offer more hold to mould and direct your style with matte finishes. ROUGH.RIDER is ideal when looking to achieve a gritty texture while NIGHT.RIDER is perfect for rough, matte texture with plenty of strong hold.
FINISHING SPRAYS
Sprays are no longer just a way to seal in your style, although they still do so brilliantly. Sprays have become a way to add movement, hold and definition with a variety of finishes thanks to SESSION.SPRAY, SESSION.SPRAY FLEX, BEDROOM.HAIR and TOUCHABLE. No matter your hair type or texture, you need a solid spray in your arsenal. SESSION.SPRAY and SESSION.SPRAY FLEX offer a modern take on the traditional formulas for all the impact with none of the flakiness. If you want to lock in your style, while effectively locking out frizz, SESSION.SPRAY keeps everything in place to elongate your look, with a brushable formula that allows you to rework your style when needed. SESSION.SPRAY FLEX is its flexible partner that offers all the same amazing benefits with a lighter, even more flexible formula anytime you want to perfect your lived-in look. For targeted finishing touches that accentuate waves or add a bit of texture consider TOUCHABLE or BEDROOM.HAIR. TOUCHABLE is a unique formula that features a weightless spray wax that allows for texture plus hold alongside an incredible sheen. In contrast, BEDROOM.HAIR also adds texture and hold but with an airy, texturised perfectly imperfect finish that gives the right kind of bedroom hair finish.
TEXTURE
WHILE ON A SHOOT IN MALAYSIA AT THE HEIGHT OF THE SMOOTHING CRAZE, A WAVE CRASHED INTO THE SET, GIVING KEVIN THE IDEA TO SCRUNCH A MIXTURE OF EYESHADOW AND HAIR GEL INTO THE MODEL’S HAIR. WITH THIS NEW FORM OF TEXTURE, KEVIN WAS NAMED THE CREATOR OF THE BEACH WAVE BY VOGUE MAGAZINE, AND HAIR.RESORT WAS BORN. INFUSED WITH HONEY AND CITRUS OILS, OUR LINE OF TEXTURE PRODUCTS CREATE SEXY, SURFER TEXTURE TO GIVE YOU THE ICONIC BEACH HAIR LOOK THAT KEVIN IS RENOWNED FOR.
TEXTURE
WHY YOU SHOULD ADD TEXTURE
Some call it "grit," others call it "beachy texture"—whatever you’re after, these texture-boosting products have you covered. Whether you're amping up your blow dry or enhancing that air-dry vibe, KEVIN.MURPHY texturising products can give you everything from a grippy feel to bouncy, airy volume. The secret? It’s all about the right stylers and how you work it.
Texture is the secret ingredient to take your hairstyle to the next level. Whether you’re adding movement, showing off your cut, or giving your hair a boost, texture brings it all to life. It can add body to waves that are falling flat or give your second-day hair that fresh bounce. If you’re looking to create a texturised style, start by asking your stylist to build it into your haircut. This can be done with layers and professional texturising techniques like sliding and point cutting. From here, to accentuate your built-in texture and enhance your finished style, products are a must-have. All you need to decide is whether you’re adding hair products for texture to damp or dry hair.
THE BEST PRODUCTS FOR ADDING TEXTURE & HOW TO APPLY THEM
On Damp Hair: Ideal for all hair types, if you’re looking to create that iconic messy-chic beach wave, reach for HAIR.RESORT. This hair product for texture can be added to damp or dry hair to define and enhance waves and curls. And with Antioxidants and Vitamin C, in addition to long-lasting definition and hold, this texuriser improves dry and damaged hair while retaining moisture and fighting free radicals that can age the hair. If you’re looking to give your fine hair a day at the beach feel, HAIR.RESORT.SPRAY will enhance movement while keeping your style touchable. Spray this into damp hair and scrunch to mimic that sexy beach wave, or follow with a blow drier to create gritty volume. This lightweight spray adds as much grittiness as you need without ever weighing the hair down. On Dry Hair: You might be privy to the magical benefits that come with dry shampoo, but you might not know that you can also use FRESH.HAIR as a texturiser. Known for its refreshing abilities to instantly boost your blow dry or give fine, limp hair a lift — FRESH.HAIR dry shampoo is the texturiser of choice for both freshly washed and slept-on styles. It can soak up oil and dirt while removing excess product from your hair with Antioxidant goodness that also enhances shine.
THICKENING
PLUMP UP YOUR HAIR WITH OUR THICKENING REGIMEN FEATURING ADVANCED EYELASH THICKENING TECHNOLOGY THAT UTILISES TRIPEPTIDES TO HELP STRENGTHEN AND DENSIFY FINE OR THIN HAIR.
IMMORTELLE AND BAOBAB EXTRACTS HELP RETAIN MOISTURE AND ELASTICITY.
SAY HELLO TO EXTRA FULLNESS AND THICKNESS WITH BEAUTIF-FULL BODY AND BOUNCE.
THICKENING
WHAT CAUSES THINNING HAIR &
If you’re after fuller, thicker hair, the KEVIN.MURPHY thickening range is where you want to be. We’ve got you covered with haircare essentials to turn up the volume, featuring skincare-inspired technology and nourishing ingredients that strengthen, add density, and give your strands that thicker, healthier look.
WHAT CAN YOU DO ABOUT IT? Thin, flat hair can be caused by everything from genetics to stress, lifestyle, or just the natural aging process of hair strands. Once you pinpoint the cause, you can start tackling it with the right thickening products. It’s all about choosing ingredients that not only add volume but also nourish your scalp, promote healthy growth, and give your hair that full, bouncy finish you’ve been craving.
TOP PRODUCTS TO MAKE YOUR HAIR LOOK THICKER
When hair is weighed down by oil, dirt and product buildup it can cause thin hair to appear thinner and lackluster. Products to Prep: This is why it’s always a great idea to start begin your hair thickening journey with a clean start like PLUMPING.WASH + PLUMPING.RINSE — a shampoo and conditioner designed to provide a nourished, densified finish with renewed strength and volume for fine, thin or ageing hair. Favourites to Apply Before Styling: Once your foundation is set, choose a targeted treatment or styler to prep your hair for styling with Within the hair products for thickening range you can pick from FULL.AGAIN, BODY.MASS and STAYING.ALIVE. STAYING.ALIVE is a great foundational product that can also be layered with other products in the range thanks to its lightweight feel. Doubling down as a repairing product for damaged or colour-treated hair, this weightless mist also improves manageability while strengthening and smoothing the hair. If you like the idea of a leave-in treatment that also improves the thickness of your hair, BODY.MASS is a great choice. In addition to building back strength, this leave-in treatment enhances fullness and thickness to ensure your style is full of body and bounce both instantly and over time. With mini rayon particles an abundance of ingredients that bind to the hair to literally help build in thickness, FULL.AGAIN can be layered before blow dries or air-drying ried to create natural-looking movement with hold and body. With its unique formula, you never have to worry about your hair being weighed down and is ideal to work through your mids and lengths for a thicker, stronger style. Finally, to Lock in Your Look: To finish your look or refresh your style, DOO.OVER is a perfect match. A dry powder and finishing spray in one, it can remove excess oils (that normally weigh down thin hair) and instantly add an airy hold to any hairstyle.
VOLUME
GIVE YOUR HAIR SOME SERIOUS EXTRA OOMPH. OUR VOLUME REGIMEN DELIVERS VOLUME, FULLNESS AND BODY TO FINE, FRAGILE HAIR. A NURTURING INFUSION OF MANGO AND COCOA BUTTERS, GREEN TEA, LAVENDER AND ROSE HIP EXTRACTS HELP MOISTURISE THE HAIR WITHOUT WEIGHING IT DOWN. SOOTHING ESSENTIAL OILS, VITAMINS, PROTEINS AND POWERFUL ANTIOXIDANTS HELP TO NOURISH AND TRANSFORM HAIR THAT HAS BEEN COLOUR TREATED OR DAMAGED. CREATE STYLES THAT DEFY GRAVITY WITH OUT-OF-THIS-WORLD VOLUME, FLEXIBLE FULLNESS AND HOLD.
VOLUME
WHAT TO LOOK FOR
If you have fine, flat, or fragile hair, the first challenge is getting volume, and the second is keeping it. The trick is finding products that boost volume without weighing your hair down. Luckily, with breakthrough formulas designed to nourish color-treated or damaged hair while adding weightless volume, the VOLUME range is here to transform your hair with fullness, flexibility and hold.
IN HAIR PRODUCTS FOR VOLUME Styling fine hair can easily lead to excess damage and breakage. For this reason, products that enhance the condition of your hair are just as important as formulas that will increase volume. Traditionally formulas that nourish include oils and moisturisers that can weigh down the hair, which is a no-go for fine hair. However, these hair products for volume feature weightless ingredients like Oils, Amino Acids, and Antioxidants that improve the health of your hair and enhance volume — meaning yoU get full, voluminous dream hair, without compromising on care.
BEST HAIR PRODUCTS FOR FINE HAIR
Whether you’re starting your style from scratch or need a day-two pick-me-up, these products deliver instant volume with long-term results to nourish your strands. First, Care Enhancing the volume of fine hair starts with a solid foundation. First, nurture your strands to increase strength with the restorative blend of antioxidants featured in ANGEL.WASH, RINSE and MASQUE. This expertly tailored system boosts volume, restores over-stressed hair, maximises colour longevity and protects against free radicals. Then, Style Once your care system is sorted, the fun begins with hair styling products that create gravity-defying volume with soft, touchable results. To prep the hair, you can choose between, layer or cocktail with ANTI.GRAVITY, ANTI.GRAVITY.SPRAY and BODY.BUILDER. Then, to finish add POWDER.PUFF on dry hair to perfect and protect your style. ANTI.GRAVITY is a volumising and texturising lotion that can be applied to damp hair to add volume to air-dried or blow-dried styles with ease. As a buildable mousse formula, BODY.BUILDER adds hold and fullness with a flexible finish that’s never crunchy. Work into damp hair wherever volume is desired and enjoy the shine and silkiness it imparts. A non-aerosol hair spray, ANTI.GRAVITY.SPRAY can be used on styled hair to enhance and lock in volume keeping things in place without weighing the hair down. POWDER.PUFF is touted as the key to creating a coveted casual volume look. A little sprinkle of its goodness on dry hair adds volume, hold and undeniable body to any hair type.
SOURCE: KEVIN MURPHY